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Bitauto Holdings Limited

Company Description

Bitauto Holdings Ltd. engages in the provision of investing administrative and consulting services to its subsidiaries and internet content and marketing services. It operates through the following segments: Advertising Business, EP Platform Business, and Digital Marketing Solutions Business segments. The Advertising Business segment comprises of advertising services. The EP Platform Business segment is the dealer subscription services targeted to the automobile market, and additional transaction services, such as automobile transactions, CRM and online automotive financial platform services. The Digital Marketing Solutions Business segments focuses on agent services. The company was founded by Bin Li on October 21, 2005 and is headquartered in Beijing, China. [Source: MarketWatch]