Our Team

 Dave Brett Wasser, Executive Director

Dave was born and raised in New York City, and now lives in Austin, Texas. In his professional career he has worked in the non-profit arena, and in sports research and journalism. Dave created Cruelty Free Investing because he saw a glaring need for research on companies that have the ethical treatment of animals as part of their corporate philosophy. Dave originally took an interest in animal rights after reading some of the best literature on the subject:


Alicia Robb, Ph.D., Research Director

Alicia is an economist, angel investor, manager of two early-stage venture funds, and prolific author on the topics of entrepreneurship and entrepreneurial finance. She lives in Boulder, Colorado (and winters in Tucson, AZ) and is excited to be working with Cruelty Free Investing to help more people align their investments with their values.  A long-time vegan, She currently mentors and invests in a number of vegan companies that are working to remove animals from the supply chain. She is on the advisory boards of the Deming Center Venture Fund, Kachuwa Impact Fund, and the Good Food Institute. She is a member of many investment groups including Vegan Investors, Next Wave Impact, Social Venture Circle, and Rockies Venture Club.


Matt Ball, Research

For over two decades, Matt has been a globally-recognized authority on animal advocacy, factory farming, vegetarian diets, and applied ethics.

Matt is President and Co-founder of One Step for Animals. Previously, he was Senior Adviser for VegFund, after co-founding Vegan Outreach in 1993.

Matt has presented at and written for diverse forums over the past two decades, from Future Farmers of America to plenaries at national animal rights conferences. He is the author of dozens of essays, articles, editorials, and book chapters.


Rashmi Motwani, Research

Rashmi is a web researcher from India. She has a Masters degree in Computer Science & Engineering with a strong background in administrative and technical support.

She enjoys every aspect of research because she loves learning new things and is adept at utilizing every resource at her disposal to find the information she needs.

She has been vegan since birth and believes that “All life deserves respect, dignity, and compassion. Animals are sentient and capable of experiencing both pleasure and pain. They deserve our respect and deserve a natural life and freedom.”


Steve Zilko, Website Development

Steve first sat in front of a computer back when he was in middle school (it was an Apple II), and it’s been hard to pull him away from the keyboard ever since.

Steve has lived in ten different states, and this varied exposure to so many different types of people and cultures and has led to him having a progressive and empathetic mentality.  He supports animal rights and finds factory farming abhorrent.

Steve is President and Founder of Zilko Web Solutions.