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Ibotta Inc.

Industry:   Unspecified – Advertising

Stock Symbol:   IBTANYSE

 

Animal Usage:   Tangential

Our Opinion

Ibotta Inc. is included on the Cruelty Free Investing tangential use of animals list because it operates a performance marketing platform that enables consumer packaged goods (CPG) brands—across categories such as grocery, beauty, and pet products—to promote and sell products that may contain animal-derived ingredients, including meat, dairy, eggs, and pet-related animal products.

Company Description

Ibotta, Inc., a technology company, provides digital promotion services to clients in the United States. The company sources digital promotions from its clients primarily consumer packaged goods brands and distributes these promotions to consumers through its network of publishers enabled by Ibotta Performance Network (IPN), a technology platform. It offers promotional services to publishers, retailers, and advertisers through the IPN, including direct-to-consumer mobile, web, and browser extension properties, as well as third-party publisher properties. The company was formerly known as Zing Enterprises, Inc. and changed its name to Ibotta, Inc. in 2012. Ibotta, Inc. was incorporated in 2011 and is headquartered in Denver, Colorado.

Company Website: https://www.ibotta.com

Contact:  ir@ibotta.com
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