ELF is cruelty-free.
They do not test on animals. They also confirmed that they do not sell their products in China. The company is listed on PETA’s cruelty-free brand list. e.l.f. Cosmetics has ended its use of animal hair in every one of its more than 50 different styles of brushes and has switched to superior synthetic bristles. This decision was based on strong collaboration between e.l.f. Cosmetics and PETA.
e.l.f. Beauty, Inc. is a holding company. It engages in cosmetics and skin-care product. The company sells cosmetics products through retail customers, e.l.f. stores and e-commerce channels. elf Beauty was founded on December 20, 2013 and is headquartered in Oakland, CA. [Source: MarketWatch]
Company Website: http://www.elfcosmetics.com